SEO CONSULTING + WEBSITE DESIGN

Supporting creatives and small business owners in sharing their visions and talents with the world

Drive organic traffic and sales for your e-commerce store with platform-specific SEO strategies

EXPLORE MY SEO PACKAGES

Shopify & Squarespace SEO Consultant

A woman with shoulder-length blonde hair sitting at a wooden desk in front of a computer monitor, with a mug, framed quote, and decorative items on the desk.

Hi, I’m Elaine!

I'm an SEO consultant specializing in Shopify and Squarespace e-commerce stores. My unique approach to SEO comes from years as a journalist, where I learned that great content isn't just about what you create—it's about making sure the right people find it.

Today, I help online store owners build beautiful websites that actually generate revenue. Whether you need a stunning new Shopify or Squarespace site from scratch or want to transform your existing store into a sales machine, I bring both design expertise and strategic SEO to every project

My clients see real results: higher rankings, more organic traffic, and most importantly, more sales. Whether you're launching a new store or wondering why your current one isn't showing up in search results, I'd love to help you unlock your site's full potential.

BOOK A 30-MIN FREE CONSULT

Built to Sell, Optimized to Rank

PLATFORM-SPECIFIC

I specialize exclusively in Shopify and Squarespace, mastering each platform's unique SEO capabilities and constraints. Your strategy is tailored to work WITH your platform, not against it. The result? Faster implementation and better outcomes.
AI + SEARCH VISIBILITY

I use advanced keyword research and AI tools to optimize your store for TODAY's search landscape—including traditional Google searches, AI-powered shopping assistants, and conversational AI platforms.
RESULTS-ORIENTED

Results tracking with clear metrics through high-touch 1:1 SEO consulting. No more guessing if SEO is working. Monthly reports break down wins, opportunities, and next steps for building on growth.
GROWTH ROADMAP

Start where you are, scale where you want to be. I create phased SEO strategies that match your business capacity and goals. Whether you're launching, scaling, or pivoting, your SEO plan adapts to support each stage of growth.

My Clients Say it Best...

"I cannot even begin to express my gratitude and satisfaction with Elaine's work. I needed a website that was clean and unique, and had some tricky aspects to it. Elaine understood what I wanted and helped me realize it. Her knowledge and expertise with Squarespace website building is fantastic. I can't tell you how happy I am that I decided to hire her for the job, and I already have other projects planned and will not hesitate to hire Elaine again."

Michael Morford, AbJack Entertainment
“Elaine is absolutely amazing! Not only did she transform our website, but she also doubled our sales within 1 month. She is excellent at everything she does. She is extremely talented, affordable, communicative, and efficient. If you have the chance to work with her, you should absolutely take it."

Rachel Baumel, Sleep Again Pillows
"Elaine was extremely professional, helpful, knowledgeable, and efficient. She is an excellent communicator as well as a very good listener. She clearly laid out our goals and timeline and met or exceeded every one of them. It was a pleasure to work with Elaine and I would not hesitate to recommend her to anyone working on a website. I would definitely rehire her for any future projects.”

Linda Brosterman, Mixed Media Artist
"Elaine is incredible! I've wanted a new website design forever but never had the time to do it myself. I also couldn't find a web designer that fit my style. Elaine surpassed all my exceptions and then some! She is so good at what she does. Not only is she super talented, but she is so kind and easy to work with. It was such an incredible experience! My website is live now and everyone is asking me who my web designer is because they love it so much! I could not be happier! Thank you so much, Elaine!!! You're awesome!"

Jen Sawyer, Lifestyle Videographer & Photographer
"Elaine is fantastic! She is very knowledgeable in her field, while still being approachable and friendly (not always the case with SEO experts!). She took the time to provide videos with her findings and changes she implemented. I will be reaching out to her for future projects and help with my site."

Anna Martin, Freelance Presentation Designer
"Elaine was a pleasure to work with! When I set out to build a website for my freelance writing business, I didn't have a clear goal for the design. Elaine's creative input helped me find the look I wanted. She was willing to try out different approaches and tweak the details until I was 100% happy. Communication was great throughout the project, and she responded quickly to any feedback or questions I had. I couldn't be happier with the results!"

Clayton Spangle, Freelance Writer
“Elaine was great to work with! I had a tight deadline, and she was able to communicate efficiently and meet my deadline to update my Squarespace site, keeping it in line with my brand and complete it in time for a holiday shop opening. My site looks great! I’m really happy with her work. She also helped me out with SEO and keywords. Elaine is an expert in her line of work. I highly recommend Elaine, and I look forward to working with her again!”

Rhonda Schrage, Artist
“I am so happy to find Elaine on Upwork. I will definitely be working with her again someday soon. She is truly knowledgeable and takes the time to explain and teach along the way. I’m truly happy with my new splash page and website updates. As an artist, I really appreciated her design/layout skills and all her SEO knowledge that makes my head spin. She was a pleasure to work with, always responsive and absolutely competent.”

Catherine Eyde, Artist and Illustrator
"Elaine was fabulous to work with! Everything was completed before deadline and I am actually amazed at the results she's been able to generate with SEO in just a month. Hire her, you won't regret it!"

Lindsey Engleman, SoSocial Marketing
"Elaine was a dream to work with and made creating my ecommerce shop a breeze. She was responsive and fast, a great communicator, and a lovely person to boot. Thanks to her SEO knowledge, not only did I get a lovely shop created, but it was all optimized. She was kind and never made me feel bad for not being techy. I was impressed and grateful that she took the time to create short video tutorials and updates for me. I’d definitely work with her again and highly recommend her!"

Jessica Neaves, Heritage Discovered
I can't say enough how lucky I feel to have found Elaine here- she has been incredible. So lovely to work with, so patient, helpful, and thoughtful. Truly going well above and beyond any expectations I had. She not only helped me create a site with her design skills, but incorporated her knowledge of strategy, SEO, all the little things that I never would have thought of. She approached it holistically and full circle- I am so grateful to her.

Kat Irranijad, Totally Reps Illustration Agency